Webvent

Webvent Academy

Bringing Professionals Together

Assessing the Health of Your Sales Enablement Program

Wednesday, July 27, 2022 2:00pm - 3:00pm EDT

Host: Association for Talent Development
By: Elay Cohen, CEO and co-founder, SalesHood
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Now that it’s the midpoint of the year, leaders must reflect, review, and rethink their sales enablement and go-to-market strategies for the back half of 2022 and begin to plan for 2023. As a part of this process, you must address key questions including these:

  • What does good sales enablement look like
  • How do we know our programs are working?

This session will provide you with the tools and skills you need to assess and improve the health of your enablement investments and shine light on some of the top issues sales enablement practitioners and sales leaders are tackling right now.

You will gain insight into how you can:

  • Prove the impact of your sales enablement programs.
  • Align your sales and marketing on your top go-to-market priorities.
  • Activate your teams with buyer-centric content.
  • Scale peer accelerated learning, coaching and collaboration.
  • Evaluate how your tech stack compares to industry-leading companies. 

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Presenter

Elay Cohen
Elay Cohen

CEO and co-founder, SalesHood

Elay Cohen is the CEO and co-founder of SalesHood and the author of Enablement Mastery and SalesHood. He is recognized as a Top Innovative "Mover and Shaker" in sales leadership by Entrepreneur magazine and by LinkedIn as one of the world’s top sales experts. While in the role of senior vice president of sales productivity at Salesforce, he was recognized as Salesforce's “2011 Executive of the Year” by Marc Benioff. Elay is on a mission to improve and modernize how companies enable their people, working closely with the world’s most innovative companies and most forward-thinking educational institutions. Together, they're changing the future of sales. 


Sponsors

  • SalesHood

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