The era of rep-centric sales learning and enablement has arrived. Are you prepared?
Learning and content capabilities are merging. Technologies like conversation intelligence and AI-powered coaching can provide deeper insights and better, more scalable sales support than ever before. But to be truly effective, today’s tools and strategies must be focused on answering a single question: How can reps be more effective at selling in a virtual world?
This requires a mindset shift that aligns everyone on the team—from marketing to sales to L&D to customer success—around seller needs. Sales content can no longer be distributed and abandoned. It needs to be activated to ensure reps know how to use it. And learning can’t just be forced onto teams from the top down. It must be shared and consumed by sellers.
Join our live webinar on May 19 to hear from Allego’s marketing leaders, Wayne St. Amand, chief marketing officer, and Jonathan Carlson, senior marketing director, as they guide you through the new sales enablement landscape and where L&D fits into the equation.
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Wayne St. Amand is responsible for driving business expansion through Allego’s global corporate and product marketing initiatives. A seasoned marketing leader, Wayne most recently served as global CMO and SVP of Nielsen’s marketing effectiveness business unit. Wayne has a long track record of accelerating the growth of technology businesses, playing a key role in one IPO and three $100+ million exits.
Jonathan “Jon” Carlson is senior marketing director at Allego. He’s a marketing leader with a proven track record of generating demand in industries ranging from sales training to OTT TV streaming to marketing and advertising technology. At Allego, Jon oversees demand, operations, and content marketing efforts to ensure the company continually hits its targets and shares its story of modern workforce learning and readiness with the world.
