Video is a powerful medium that has become less expensive and less time-intensive to make over the years. Creating a video can be done quickly and effectively for training purposes, but we can easily get caught in a cycle of creating the same types—which can save time for the creator but also become repetitive for the audience.
What video types can and should trainers focus on? We'll explore nine different types of videos you can use in your organization to keep your learners’ attention and impact their learning, training, and performance. These video types will provide you with a catalog of options to keep the learning interesting and fresh. In addition, we'll discuss when they will work and when they won't as well as the estimated cost of time, effort, and distribution. We'll also look at several examples that you can draw inspiration from throughout the presentation.
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Matthew Pierce, learning and video ambassador from TechSmith Corporation, has created videos for the learning and marketing industries for more than a decade. He is the lead behind TechSmith Academy and Camtasia Certification programs. Pierce has been a speaker at multiple learning- and development-focused and marketing conferences. He is a regular contributor to various training publications. He has a master’s in instructional systems technology from Indiana University.
