Having grown up post 9/11, in the wake of the great recession, and always connected online, Generation Z is an emerging group that your entire company needs to understand, from HR to marketing. Gen Z represents 23 million Americans born between 1994 and 2010.
Dan Schawbel has spent the past year learning about Gen Z through a global research study spanning across the world, from America to the UK to South Africa. The first of its kind, the study sought to understand the implications of this generation from both a workplace and consumer perspective. Dan found that while Gen Y is more optimistic, Gen Z is realistic and has a strong sense of career management, philanthropy, and entrepreneurship. This self-sufficient and tech savvy generation also poses new threats and opportunities for managers, marketers, and HR professionals.
No matter what interests you about Generation Z, this webcast is tailor made to fit your needs.
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Dan Schawbel is the Managing Partner of Millennial Branding, a Gen Y research and consulting firm. He is the author of the #1 international bestselling book, Me 2.0: 4 Steps to Building Your Future, now in 13 languages. His second book, Promote Yourself: The New Rules For Career Success, will be released in 2013 by St. Martin’s Press. Dan is a columnist at both TIME and FORBES, and has been featured in over 1,000 media outlets, such as Wired Magazine, “The Today Show” on NBC, “The Nightly Business Report” on PBS, “The Willis Report” on Fox Business and ELLE Magazine. He’s spoken at Google, NBC Universal, McGraw-Hill, Harvard Business School, MIT, Time Warner, IBM, and CitiGroup. Dan was named to the Inc. Magazine 30 Under 30 List in 2010, the Forbes Magazine 30 Under 30 List in 2012, and BusinessWeek cites him as someone entrepreneurs should follow on Twitter.
