Alex Gruhin is Head of Brand Experience for NovoEd. Favorite conceptions before joining NovoEd include the critically acclaimed Missed Connections with Jon Tai at Chicago’s MacArthur Award-winning A Red Orchid Theatre and off-Broadway’s 59E59, over 75 magic, music and wellness inspired immersive event collaborations with Chef David Bouley, a transformative customer experience strategy for St. Regis Hotels and 2U's virtual course in customer experience innovation for executives with Frank Dudley and Vijay Viswanathan. His new play with Jon Tai - Road Signs - is currently being presented at the Pittsburgh Cultural Trust's Liberty Magic theater in downtown Pittsburgh.

Alex is passionate about learning and development and has guest lectured on all things experiential and arts marketing at Columbia Business School, NYU’s Tisch School of the Arts, Northwestern University, and the University of Indianapolis. He currently curates and hosts NovoEd's Book Club LIVE program and co-hosts NovoEd's Wildly Capable podcast with Chief Learning Strategist Todd Moran. Alex is a proud graduate of Cornell University’s School of Hotel Administration and Northwestern University’s Medill School of Journalism, Media and Integrated Marketing Communications.