Dr. Alaina Szlachta, an academic-turned-entrepreneur, is the founder of By Design Development Solutions, a consulting firm specializing in data enablement. Drawing on her background as a researcher and public health educator, she partners with learning and operations teams to integrate measurement and evaluation systems into their daily practices. She is also the author of an upcoming ATD Press book, "Measurement and Evaluation on a Shoestring," a resource written to make M&E easier and more accessible for anyone - regardless of their expertise.