Rance Greene comes to the talent development field with a backdrop in theater, choreography, art, and music. He is a playwright, song writer, and story writer. His connection of instructional design to story design has made him a sought-after speaker and consultant. He formed needastory.com to help talent development professionals and leaders understand their audiences and what they are asking them to do. His presentations are noted for their lively interactions, practical skill-building, and, of course, stories. He involves audiences and students by asking them to think, respond, analyze, and discover that they are the best storytellers for their audience. Greene is privileged to serve beside some of the best talent development professionals in the industry as president of ATD Dallas. He is the author of Instructional Story Design, a practical handbook for designing stories for training, published by ATD Press.