John Reid is Founder, President and lead designer of JMReid Group, a global behavior change organization specializing in leadership, development, sales effectiveness and skill enhancement. John is unique in the training development space, having spent much of his career within industry. After John survived three bouts of cancer, he decided to pursue his passion for learning and development. John pursued this passion with a belief that people could get better and wanted to get better, but it was often the manner of which traditional training is designed and delivered that made this desire for growth difficult. As the lead designer for JMReid Group, John shifts the design emphasis from models and intellectual property to a learning experience that is relevant to the learner’s real world, taps into participants wisdom and is engaging and sustainable.

John has built a reputation for providing cutting-edge, client-focused solutions that deliver business results. He spearheaded the design of a breakthrough program on building relationships, leveraging both neuro and social science. He also created and implemented a learning strategy for a major pharmaceutical company, as well as designed and delivered a comprehensive sales effectiveness program for a leading packaging firm.