As an enthusiastic technology endorser, Andrea is a serial entrepreneur who has founded several companies specialized in interactive e-learning content development and distribution. He is a strong endorser of the “human factor,” which he believes to be the added-value key element of any business negotiating process. Andrea is the mind behind the revolutionary Lifelike Interaction approach, a cognitive model and set of algorithms able to create a new training method designed to train behavior—and therefore boost performance.

As CEO and founder of Lifelike SA, a Swiss high-tech company leader in the area of learning simulators focused on user performance improvement, Andrea now leads a disruptive revolution. He is among the few world pioneers to bring artificial intelligence and interactive video into the field of behavioral learning and training.

In 2017, Andrea co-authored a paper published in the Journal of Medical Education. That same year, Lifelike was awarded the Gold and Silver medals at the Reimagine Education Conference in Philadelphia, Pennsylvania.